German Engineering but definitely Chinese manufacturing

Todays Times of India (TOI) was a pleasant surprise for most readers. The lucky few were the ones to experience a nice innovation in advertising – something that brought together the print and audio media like never before.

A full page Volkswagen ad had a small speaker with a recorded message about the German Engineering excellence etc. The message starts playing once you reach that page only as its activated by a photo-electric impulse.Am sure most people have been playing around with the device since morning and they will remember this for a long time to come.

I for one, was glad to see this simple yet powerful idea give brands much more mileage through a very traditional channel. Am also sure that if this campaign was delivered at a viable price, the electronic device had to be manufactured somewhere in China/Taiwan.

I quickly dismantled the thing to see whats inside & heres the bill of materials

– two batteries

– one photo sensor that completes the circuit

– round speaker

– Mother board for the gadget

To make the thing sturdy the batteries had a back jacket, which ensured that they would not move out place when the gadget is moved around.

Long live innovation & the global collaboration that can make it happen !

Labour strike in China- the new chapter begins

Business dailies have been covering the current strike at the Honda plant in China where workers have demanded an almost 500 Yuan increase in their monthly wages.

Interestingly the workers there have average wages of 1000 Yuan & 2000 Yuan- much higher than the city’s minimum at 920 Yuan.  While labour strike over wages is not new, whats new is the fact that its happened in China & with a plant as prominent as this. The 1900 or so workers have continued to be on strike after the initial discussions failed to resolve the differences.

china labourThis is definitely going to hit China’s attractiveness as a manufacturing hub for global co’s coz

– It shows that the workers in China are on a path which leads to awareness & demand of their rights

– If China tries to crush this the harsh way, it would have the wrong kind of publicity. If the strike continues, it would mean that many more such incidents could follow.

I feel this might be the start of China’s entry into a middle path towards modernization. Lets see how it pans out.