Automobile recalls in Indian Market

May 2013: Updated¬† with the new Nissan Micra & Sunny recall data. ———————————————————————————————————————- Aug 2012: The recent and much covered recall of the Ford Figo, sparked a lunch debate¬† – which is the most re-called brand of car manufacturers? We did some quick Googling and here’s what we could find out: Manufacturer Brand Year/Month Issue # of Units Nissan Micra/Sunny 2013/May Brake System 21,000+ Ford Figo 2012/Aug Steering & Suspension 120,000+ Maruti Swift 2012/May Petrol Leakage 100,000+ Toyota Etios/Liva 2011/Dec Faulty fuel inlet pipe 40,000 Honda City Sedan 2011/Sep Power Windows 71,000 Maruti Swift Dezire Diesel 2011/Apr Connecting Rod Bolt

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Going the last mile in integrated advertising

Just came back from a Mahindra showroom here in NOIDA. Its a mess out there with the much hyped launch of XUV 500. There were almost 6 guys trying to check out each of the 3 pieces of this new toy that Mahindra claims will put them in a truely global league. And looking at how things were being managed there, I was thinking about all the debates that keep happening about spends on Digital media Vs traditional ones. Unfortunately, even my friends from the digital world are more concerned about spends on advertising, not on making the customer experience

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Ambassador push-starting a Santro

Yday while driving to work, I witnessed a not-so-uncommon scene, a hassled guy trying to push his car since the battery had conked off in the Delhi winter. But what was uncommon, was how he finally got his Santro started ! And while many zipped past this old economy metal monster pushing the “smart people’s” car, I was quite amazed by this scene, as it said a lot- depending on what you wanted to hear. Leave aside the sturdiness of Ambies & weather challenged ignition coils from Hyundai, I felt as if the Amby owner was the only one not

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TATA’s Nano- A Streetcar named Desire

Never before has there been more frenzy in the strongIndian Automobile industry/strong- and understandably so. Never before was there a car with a tag of $ 2500. TATA’s have done it ! And the pride that the nation feels is best captured by the fact that even my grandma knew about the Nano- though she thought the name was “Naina” the reporter got it wrong ! Some one asked me whats the BIG deal about Nano- apart from the fact that its the “cheapest” car around. There are so many other models just launched by probably better established players. The

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