Reliance Power IPO media plan- abuse of negative tracer?

ADAG has leveraged its customer touchpoints to promote the Reliance Power IPO- including the massive reach of Reliance Communications.They have by default activated the jingle for Reliance Power for ALL of their subscribed customers. Now each caller to any Reliance number gets to hear “Power on to….” as the default call-back-tune ! Its a brilliant idea which has definitely provided the maximum exposure for minimum cost- but has the customer got a raw deal in the process? Will this mean that everytime a ADAG group company goes to market to raise money- all Reliance callers will hear the jingle. Also

Continue reading

TATA’s Nano- A Streetcar named Desire

Never before has there been more frenzy in the strongIndian Automobile industry/strong- and understandably so. Never before was there a car with a tag of $ 2500. TATA’s have done it ! And the pride that the nation feels is best captured by the fact that even my grandma knew about the Nano- though she thought the name was “Naina” the reporter got it wrong ! Some one asked me whats the BIG deal about Nano- apart from the fact that its the “cheapest” car around. There are so many other models just launched by probably better established players. The

Continue reading