The curious case of single order and multiple delivery consignments @ Flipkart

This just happened to me again in a short span of time. I ordered 4/5 books from Flipkart and the ordered was split into multiple consignments and the two consignments were delivered within one day of each other. Initially I thought this was because the books might have been shipped from different warehouses or even merchant-locations. And maybe the second consignment’s availability and delivery- date wasn’t estimated before the first gets shipped out. But then again, both were delivered within 24 hrs of each other. Interestingly, since Flipkart does its own delivery, the same guy comes to deliver all Flikpart stuff

Continue reading

HDFC Life’s Campaign to protect you from the rains

A colleague recounted an amazing experience she had at the Delhi Airport a few days back. She had just flown in and was waiting for her car. There is this small stretch at the Delhi airport that you need to cross from the covered porch of the terminal, to the waiting-car-lanes.  While the stretch is small, its easy to get soaked if its raining. There were young boys holding huge family-umbrellas trying to help people save themselves from the rains. The umbrellas were branded with HDFC Life logos and these enthusiastic boys were helping passengers reach their cabs/cars without getting

Continue reading

Who owns the customer experience

I have been a regular and very loyal customer of Flipkart. They have a neat UI, collection is great, prices are good and they manage deliveries very well. While shopping for books last week I was shown a recommendation for “The Chariots of the Gods” a book whose introduction/teaser looked exciting. Needless to say I added it to my shopping cart (proof that recommendation engines are maturing fast). I got my consignment of books right on time, neatly packed with bookmarks etc. I finished the first book and then it happened. When I opened this book – The Chariots of

Continue reading

CSE – Custom Search Engine – Bing’s Opportunity

Recently Microsoft shared some UK market specific data, wherein they highlighted how Bing has managed to gain traction and bring Google’s share of the pie below the 90% mark. One can only begin to imagine the kind of uphill task Bing product and sales teams must be looking at. But, its also a time for them to be focused, to search (no pun intended!) for possible weak spots in Google’s fortress. One such area that comes to my mind is Custom Search Engine (CSE) – this product was designed to allow website owners/managers to provide a quick search across their

Continue reading

Building a brand’s buzz through conversations

Baat karne se baat banti hai ! In today’s connected world, conversations are the key for a brand’s buzz . Its no longer sufficient for brands to just advertise, and inform about their awesome products and services. They need to do way more. Brands today need  a better way to engage with their end customers. To build a better connect – one conversation at a time. Interestingly, a lot has changed about the very nature of these brand-centric conversations. With growing digital channel adoption, consumer discussions are now getting captured on blogs/forums/review portals and easy to track. Add to this the

Continue reading

rBus wants to bring affordable happy commutes to our cities

Meet Siddharth aka svs. A guy who loves to code. A graduate from IIM B who didn’t quite enjoy the Investment Banking world. A music lover who built a core-banking system equivalent for MFIs- as an open source. An idea, which aspires to make city dwellers stay happy after those tough daily commutes-rBus. You can email him at svs@svs.io ValueMax: Tell us a little about RBus svs: Commuting in India, for the most part, is really painful. Either it is expensive, or it is terribly uncomfortable. rBus intends to use modern technology to provide you with a guaranteed seat on

Continue reading