Author: Wribhu

  • Uttarakhand Flood Relief – What we can do

    I have been asking around to identify possible areas where we can chip in to help with the Uttarakhad Relief work. Adding the options I have found so far, here so that those who wish to support can find it easier to do so. List of Medicines needed for UKhand (source Goonj website) List of…

  • Youth and Indian Politics

    On a recent flight I found myself sitting next to the NSUI General Secretary – a smart young guy from Jharkhand who has not only managed to rise through the ranks of the Youth/Student wing of Congress, but more importantly, has done so inspite of a non-political family background. I did my best to poke…

  • Pottery – clay coming alive

    The bazaar is one place I enjoy a lot. Especially in small towns, where the concept of air conditioned malls hasnt intruded yet. Here in the bazaar amidst all the noise and commotion, I usually find interesting stories, subjects for my photos or sheer inspiration. I was in Muzzafarnagar, a small town in UP, attending…

  • Automobile recalls in Indian Market

    May 2013: Updated  with the new Nissan Micra & Sunny recall data. ———————————————————————————————————————- Aug 2012: The recent and much covered recall of the Ford Figo, sparked a lunch debate  – which is the most re-called brand of car manufacturers? We did some quick Googling and here’s what we could find out: Manufacturer Brand Year/Month Issue…

  • The Winning Way by Harsha and Anita Bhogle – Summary

    I have tried to be a keen sportsman and strongly believe that one can learn a lot by playing sports. It teaches you how to lose, how to come back and fight. One learns that sometimes you play to win and what it takes to build a real team. Reading Harsha & Anita Bhogle’s the Winning Way…

  • Decisions, smart decisions and implemented decisions

    Reports suggest an adult makes on an average 35000 decisions every day. Wow ! That’s surely a lot of processing for our brains. Maybe some of these decisions are so minor, that we do not even recognize the exact moment we made them. Still its these decisions which allow us to thrive in our chosen…

  • Who owns the customer experience

    I have been a regular and very loyal customer of Flipkart. They have a neat UI, collection is great, prices are good and they manage deliveries very well. While shopping for books last week I was shown a recommendation for “The Chariots of the Gods” a book whose introduction/teaser looked exciting. Needless to say I…

  • Consumer pitches for payment solutions

    Any new payment solution seeks to change the consumer behavior in a significant way and hence tries to ride on one or multiple triggers. These triggers are the reasons why a consumer would prefer our payment option over all the others at the moment-of-truth. I do not want to carry cash/cards/bulky wallet This feels really…

  • CSE – Custom Search Engine – Bing’s Opportunity

    Recently Microsoft shared some UK market specific data, wherein they highlighted how Bing has managed to gain traction and bring Google’s share of the pie below the 90% mark. One can only begin to imagine the kind of uphill task Bing product and sales teams must be looking at. But, its also a time for…

  • Obsessing over finer details

    I have heard way too many stories about how some of the most iconic brands were built by obsessing over details, by ensuring that the customer was kept at the center of it all. And I am sure that this has over the years been documented, researched and made its way into the board rooms…

  • Building a brand’s buzz through conversations

    Baat karne se baat banti hai ! In today’s connected world, conversations are the key for a brand’s buzz . Its no longer sufficient for brands to just advertise, and inform about their awesome products and services. They need to do way more. Brands today need  a better way to engage with their end customers. To…

  • rBus wants to bring affordable happy commutes to our cities

    Meet Siddharth aka svs. A guy who loves to code. A graduate from IIM B who didn’t quite enjoy the Investment Banking world. A music lover who built a core-banking system equivalent for MFIs- as an open source. An idea, which aspires to make city dwellers stay happy after those tough daily commutes-rBus. You can…

  • Banking to Dairy Farming | Interview Part 2 – Vigyan Gadodia

    Part 2 of the Interview with Vigyan Gadodia of Sahaj Group. See part 1 here. Explain in more detail, why dairy farming? Also, why the need to be in production? Why not just milk-distribution?  Vigyan: Dairy farming offers the following key advantages: On standalone basis it is a profitable activity for a farmer. It is…

  • Vigyan Gadodia From Banking to Dairy Farming

    What prompts a graduate from IIT/IIM , excelling at a banking career to move base to rural India. To start his business studies afresh in some really challenging circumstances ? What challenges does one face in the drastic transition from a city based-corporate-salaried role to a rural-startup-entrepenurial one ? Get some insights into these questions…

  • Customer Complaints and Social Media

    Facebook, Twitter, LinkedIn and other social platforms have provided an immense tool in the hands of the consumers. Suddenly the lone voice of the consumer, can get magnified if it resonates with a significant number of people – some from her own network, some who discover her woes and views through the sheer virality of…

  • Pemayangtse Monastery Pelling Sikkim

    Pelling (in Sikkim) is home to one of the most beautiful monasteries I have ever seen – the Pemayangtse Monastery. Founded by Lama Lhatsun Chempo in 1705, it is one of the oldest and premier monasteries of Sikkim. Also interesting is the fact that this was a monastery specially built for “pure monks” (ta-tshang) meaning…

  • Next Phase of Search Engine Wars

    A close friend of mine, just started his own venture after spending over a decade in the banking industry. He still goes to his venture’s web site by going to Google first and then typing his venture’s name in the search bar. No he is not doing it for some convoluted SEO impact. This is…

  • If everyone treated us like our mobile operators

    TataDoCoMos recent ad campaigns have been very powerful, to say the least. Kudos to the agency and the marketing teams who could communicate and highlight the pain-points so well. I saw the ad recently and it brought back some recent experiences with the biggest brand of them all – Airtel.  I have done my share…