Reliance Power IPO media plan- abuse of negative tracer?

ADAG has leveraged its customer touchpoints to promote the Reliance Power IPO- including the massive reach of Reliance Communications.They have by default activated the jingle for Reliance Power for ALL of their subscribed customers.

Now each caller to any Reliance number gets to hear “Power on to….” as the default call-back-tune ! Its a brilliant idea which has definitely provided the maximum exposure for minimum cost- but has the customer got a raw deal in the process? Will this mean that everytime a ADAG group company goes to market to raise money- all Reliance callers will hear the jingle. Also will this motivate the other telecom operators (who arent so diversified) to “sell” this media space to agencies advertisers?

I remember hearing about ad jingles being activated for callers to some operators. It wasnt recieved too well primarily coz, explicit consent of the affected individual wasnt sought there was no clear revenue sharing from the sale of this inventory. With increased consumer awareness activism – such “ideas” will need to be packaged much better in the future. But in summary- hats off to the smart kid who came up with this brilliant coup for ADAG !

TATA’s Nano- A Streetcar named Desire

Never before has there been more frenzy in the strongIndian Automobile industry/strong- and understandably so. Never before was there a car with a tag of $ 2500. TATA’s have done it !

NanoAnd the pride that the nation feels is best captured by the fact that even my grandma knew about the Nano- though she thought the name was “Naina” the reporter got it wrong !

Some one asked me whats the BIG deal about Nano- apart from the fact that its the “cheapest” car around. There are so many other models just launched by probably better established players. The answer lies in the fact that probably this will be the only launch this year- which will add to the demand in the market. The others variants have just given more options to the same set of car buyers, but the Nano- will open whole new segments in the car market.

– ET/Crisil says that Nano corresponds to a 65% increase in # of households that can afford a car

– Autorickshaws want to migrate to Nano- Is that why Bajaj motors is reacting the way it is. Will govt allow the 3 wheeler license to hold good for Nano also?

– Second hand car sales had already started slipping when TATA’s had announced that their 1 Lakh car was soon to be launched. Will this mean that you should have sold your Santro a few months ago?

– Will the biking segment(currently estimated at 50 million) upgrade themselves to Nano- if yes- this could be the growth engine for Indian Auto industry.

– And amongst all this domestic excitement, lets not forget the global footprint that TATAs TATA Motors has. The fact that NANO corresponds to all Intl safety/eco norms gives early indicators of the export-driven-growth plans at TATA Motors.

The next few months will be interesting to see how this pans out …

Bharatpur Bird Sanctuary

North india’s famous bird sanctuary is having a tough year. With lower than normal rain, most of the Bharatpur’s lakes etc have dried, which in turn has resulted in a steep fall in the visitor count.

Informed people at the park say that it has been one of the worst seasons they have seen….but we didnt know any of this when the sudden weekend trip was planned 🙂
All we knew was Bharatpur needs to be ticked off & its close by…so off we went on a Friday evening knowing that this place is close to Agra/Mathura.
Luckily for us- theres a mall on the highway just before Mathura & we asked the people there for route to Bharatpur.And read acrefully coz its tricky- you need to go past this mall & two flyovers, take a U turn & then find a road that goes towards Bharatpur once u r back on the 2nd flyover.
Bharatpur is just 35 Kms from this mall but what doesnt help is that there are no signs on the road – so ask & ask again !
Another word of caution-there are no signs in Bharatpur – so make sure u reach at a decent hour when you can find some people on the road.We reached there close to midnight & had real trouble finding a hotel.FInally the map in Lonely planet came to the rescue- i guess i should have added “As always” !
The best way to see the park is by renting bikes. The seats are completely uncushioned so you would need to take regular “bum breaks” 🙂


Fatehpur Sikri

Every visitor to Agra is advised to also visit Fatehpur Sikri- which could have been its twin city. Fatehpur Sikri is best known for the Buland Darwaza- Considered to be the highest door in Asia at that point of time, it was built by Akbar to commemorate victory over a battle in Rajasthan. There was a time when a daredevil used to jump off the Buland Darwaza into a small pool at the steps….I couldn’t see that on my trip.

Fatehpur Sikri

This city was once supposed to be the capital of Mughal Empire.But mother nature had some other plans- the city had no water resource & was soon declared the “doomed” city. Its ironical that all visitors to this “doomed city” are now offered holy water from Sailm Chisti’s well.Strange are the ways of nature !

Salim Chisti was the famous Sufi saint whose blessings gave Akbar his son- whom he named after the saint- Prince Salim.

Places to see are the Jodha Bai’s Mahal,Diwan-e-Aam (the lower court), Salim-chisti’s dargah, Jama Masjid.
TO see other snaps of Fatehpur Sikri- click here

Jim Corbett National Park

JCNP is the most celebrated of the Tiger Reserves in India but we failed to see the celebrity cat… all we managed were a few pugmarks and the warning calls of the barking deer- rubbing it in, that we missed yet another close encounter.

Jim Corbett National Park

But the beauty of the jungle & the numerous other species (birds,deers,elephants,reptiles etc) more than makes up for the elusive Tiger. If you ever go there make sure to have your reservation at Dhikala camp. Dhikala is situated on the banks of RamGanga river. The other side is an open ground about 1 km wide which provides good view of the animals coming to quench their thirst.

The park is really well maintained & the camps have good facilities, but what I was unimpressed with was the lack of knowledge about how the tiger census is done. I asked quite a few officials as to how do they get to the exact count of tigers- & i was told it was done through pugmarks. Apparently their pugmarks are as unique as our fingerprints !- I personally dont buy that 🙂

But anyways my doubt was- that howd the officials know that a tiger has died- coz they wouldnt see the pugmarks or the tiger & would assume that the cat is in hiding. I fear its this logic through which they claim that there are 400 tigers @ Corbett! If there were even half as many- we would have surely seen one.

Once inside the park you are not allowed to venture out of the camp between 11am & 4pm- coz thats the time the jungle gets back to normal after all the jeep & elephant safaris.If you have the interest you can get yourself parked at the machan for these 5 hrs- but make sure you take enough water & food with you.

I only wish there was a way to volunteer as a Forest guard for a month…

Jallianwala bagh

Situated right next to the holy Sikh shrine of Darbar Sahib – Golden Temple is the Jallianwala bagh.The board within the complex says it all….
But what was really depressing was that the insensitive visitors to this place- have left graffiti on the walls which are still riddled with the bulltes that were fired by Gen Dyer’s troops ! At least show some respect to the martyrs!

The last sunset of 2006

Witnessed one of the most beautiful & peaceful sunsets that nature can pamper us with…. The view was so spectacular coz theres nothing to obstruct ur view – for miles its just the desert sands on your west & somewhere beyond, the land of Pakistan !

Was lucky to be in Jaisalmer on that day ….I was on the last leg of my road-trip through Rajasthan and wanted to start the new year at a truly pictureque place.

For anyone who can stay/travel budget in India, I recommend that you stay inside the fort when visiting Jaisalmer. There are a lot of budget guest houses run by families showing care and warmth that is just typical of Rajasthan.

The Victory Tower

Finally !!! got to see the tower @ Chittorgarh… this was one of the few images etched in my mind about Rajasthan.
This 8 storeyed construction is as amazing from inside as from outside. My apologies for not having any snap of inside as I gave my camera to a frnd who stayed down, while I climbed up…hoping that I would step into one of the balconies & wave to her to get a pic that would say “I was there !”… but no such luck…. all balconies and wannabe-balconies (windows etc etc) are completely offlimits 🙁

Thrice the residents of this fort committed “jauhar” in face of imminent defeat, hence its said that for a Rajput its either victory or death !! Its hard to believe the kind of intense emotions those times would have seen…

Udaipur- Venice of the East


udaipur1 udaipur2

Having a good breakfast on a roof-top restaurant with a lake view….. one of the finest way to start ur winter mornings in Udaipur…

Make sure to
– catch the sun-set at Sajjangarh….just picture perfect !
– see the introduction to Rajasthani dances at Bagore ki Haveli @1900 hrs
– Walk around the various ghats… will get a glimpse of real India..